5 Reasons E-Commerce Mobile App Must Have Analytics

Discover what your customers are interested in

Without analytics to verify which content and/or functionality customers respond to, marketers have no basis from which to strategize. Analytics will help define a measurable goal. Does my app have an adequate ROI for my overall campaign? Which tactics are reaping the highest returns? If you can’t answer these questions with hard data, then it’s virtually impossible to build a successful marketing campaign. i2CSMobile is equipped with event recorders. You can see what is the behaviour of a particular customer or even summarise the behaviours and generate a report via Google Analytics dashboard.

Learn which products drive valuable conversions

Mobile analytics enable marketers to understand which parts of their app lead to conversions and how often. For example, you can tell how many people are actually placing an order through your app, even if all orders are processed the same. i2CSMobile provide page views custom attributes which lets you to capture almost any event including conversions through the app.

See if people actually use the app

People only use 25% of their apps on a continual basis. Since repeat use is very important in building a relationship with your users, tracking whether second time users spend time with the app can give valuable insights as to whether the app provides users with good enough reason to return. With Google Analytics integration for i2CSMobile you can instantly see realtime usage of your mobile app.

Know what devices your customers use

Which mobile devices download your app? It is important to the overall efficiency of your mobile marketing strategy to understand which mobile devices should be prioritized for QA and future development. For instance, if you notice that more Android users download your app, you can look into why this is, and gain a better understanding of your target demographic. i2CSMobile app analytics by default support in collecting customer mobile device data and present them in Google Analytics dashboard.

Learn which geographical areas your customers are from

Knowing where your mobile customers are physically located is very important. It helps to create marketing campaigns based on major locations or even market locations you would like to enter into. When your business is large scale and want to reach international, you need to have multilingual mobile app to cater best user experience. i2CSMobile supports multilingual UIs and specially RTL (Right to Left) layout which is very useful for Persian or Arabic languages. Know more about Localization in i2CSMobile apps

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